"John V. Vil'anilam's first book was published in 1966, Manushyan Chandranilekku", the first popular science book in Malayaal'am on man's attempts to reach the moon. It was published by the Southern Languages Book Trust (SLBT), Madras (now Chennai). During 1966-68, SLBT brought out a Tamil version of the same book, Chandranikku Manitan, and a Telugu version, Chandralokayaatra.
In 1971,Vil'anilam wrote. To the Moon and Beyond which was published by the Christian Literature Society (CLS), Madras. This English book was approved by the Government of Tamil Nadu as a non-detailed English textbook for use in the senior secondary school classes..
His latest book is: Public Relations in India: New Tasks and Responsibilities published by SAGE, 2011.
Currently he is engaged in writing a book on National Education and National Development.
Between 1960 and 2011, Vil'anilam has published 14 books in English and 11 books in Malayaal'am. The list is given below.
SAGE Publishers India Private Ltd., I-1/1 Mohan Cooperative Industrial Area, Mathura Road, New Delhi-110 044 has so far published seven books.
2. PUBLIC RELATIONS IN INDIA: New Tasks and Responsibilities.
Dedicated to the world-renowned management guru, Peter F. Drucker of California, this book traces the history of PR in the world and in India. It is an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of the book is what PR means for India and other developing countries in the 21st century. Building a citizen-centric PR, the book argues that in India, PR must be viewed as a development tool geared towards socio-economic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. The book covers topics like Internal and External PR, Satellite and International Communication and Cross-Cultural Communication..The book sensitizes the general readers as well as PR professionals about the increasing social responsibilities of PR and the role of PR in developing nations to help in all-round social uplift..
3. Development Communication in Practice: India and the Millennium Development Goals, SAGE, 2009.
This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication in the world in the context of globalization. Aa good resource for economists, development communication practitioners, policy makers and students and researchers working in the fields of communications, media studies and journalism, this 272-page book has 15 pages of comprehensive bibliography, three topical exercises in development news writing and an exhaustive list of development news categories, besides data pertaining to a scientific analysis of seven newspapers.
4. Mass Communication in India: A Sociological Perspective, SAGE, 2005.
This book traces the progress of mass communication in Inxia and the West from a historical and sociological perspective, from primitive to modern times. Placing the text in the global context within which mass communication takes place, the author
X emphasizes the distinction between communication and mass communication ;
x discusses the relevance of mass communication for the largely illiterate population of India
x discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication;
x highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century; and examines the potential of EDUSAT, the educational satellite launched recently as a means to bring education and information to all sectors of the Indian population. The book stresses that communication must be given more importance than mass communication and that it should serve as an instrument of social change, a tool in the hands of ordinary people.
5. Advertising Basics (co-author, A.K.Verghese), SAGE-RESPONSE, 2004:
This book is a one-stop resource for anyone whowishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approch to explain everything one wants to know about advertising and how the industry work on a daily basis. Some highlights are: A holistic introduction which gives the reader a pan-industry perspective of advertising; the nitty-gritties of copy-writing for the main media by the experienced copywriter and film-maker, Verghese; detailed chapters on advertising agencies, campaigns, examples of outstanding ads, tips on how to select an advertising agency. A simple, approachable and anecdotal style of writing enjoyable to all readers, young and old. Combining theory and practice, this insightful and practical book will be an invaluable text for students of advertising and useful for professions such as sales promotion, marketing, consumer-marketing and retailing.
6. More Effective Communication: A Manual for Professionals, SAGE-RESPONSE, 2000.
After outlining the basics of communication, the author discusses written communication including memos, reports,agendas, minutes and external correspondence. This is followed by a chapter on oral communication covering public speaking and group dynamics. Other chapters deal with audiovisual media, multimedia presentations and the use of IT in professional and business management. Appendices cover frequently misspelt, confused words, sentence correction, etc.
7.Science Communication and Development, SAGE, 1993.THIS CHALLENGING BOOK IS AN IMPORTANT CONTRIBUTION TO APPROPRIATE or Alternative Technology, DEVELOPMENT AND SCIENCE COMMUNICATION. iT IS USEFUL TO STUDENTS AND SCHOLARS OF DEVELOPMENT COMMUNICATION AND S & T. IT IS ESSENTIAL READING FOR POLICY-MAKERS AND PLANNERS.
8. Reporting a Revolution: The Iranian Revolution and the New International Information and Communication Order (NIICO), SAGE, 1989. This is, by far, the most comprehensive sociological and content analytical study of the reporting of news about the 1979 Iranian Revolution. The three issues of vital importance during and after the Revolution are still affecting the world in the 21st century: Terrorism, Nuclear Accidents and Alternative Sources of Energy including nuclear energy. (This is the author's doctoral thesis under the guidance of Professor Denis A. McQuail, world-renowned communications scholar and sociologist and Professor John A. Lent of Temple University, Philadelphia, USA. The thesis work was done during 1979 and 1982. Although the thesis was submitted soon after the completion of the the work, it took some time for the University of Amsterdam to confer the degree of Ph.D. (Doctor of Social Science) in 1986. Only a part of the thesis was published by SAGE in in this book in1989.
Dr. Vilanilam is currently busy with the compilation of an English-Malayalam Pronunciation Dictionary mainly because he feels that even simple words like 'parents', 'cater', and NATO are being wrongly pronounced in Malayalam. This pronunciation dictionary will be out, hopefully, before the end of 2017
ENGLISH BOOKS BY Other Publshers:
1. The Challenges before Higher Education in the 21st Century, New Delhi: BR Publishing Corporation, New Delhi-110052.
. 2. Communication and Mass Communication in India, New Delhi: BRPC, 2004.
3. Growth and Development of Mass Communication in India, New Delhi: National Book Trust (NBT), 2003.
4. Mass Communication: Theory and Practice, Bhopal: MLC University of Journalism, 2002.
5. Human Rights and Communication: Towards Alternative Systems of Development and Education, Bhubaneswar: NISWASS, 2000.
6. Religious Communication in India: Trivandrum: Kairali Books Internatioinal, 1987.
7. Education and Communication, Trivandrum: Kairali Books Intaernational, 1985.
"Vil'anilam's Malayaal'am Books:
The first major work was Manushyan Chandranilekku, a popular science book on man's attempts to reach the moon. It was published by the Southern Languages Book Trust, Chennai (Madras) in 1966. The Tamil and Telugu versions of the same book were also brought out by SLBT between 1967 and 1968.The second book was on rubber technology and rubber chemistry. The Kerala Bhasha Institute, Trivandrum brought it out in 1973. The same publisher brought out the very first book in Malayaal'am on advertising--PARASYAM (1980) which won for Vil'anilam the Kerala Sahitya Akademi Award in 1984. His third book in Malayaal'am was Tozhilrogangal (Occupational Diseases),, a 500-odd page book on the history, chemistry and sociology of diseases contracted at the workplace. This book is being revised now with additional material on ENDOSULFAN AND ASBESTOS. The first edition came out in 1981 and the revised edition will be out in 2011. Three books were published by DC Books: Communikasion (1985), "Alcoholism" (1984) and Ore naadam, naana vishayam (1992). The Kerala Bhaasha Institute brought out two more books: Aa Lokam mutal e-Lokam varei" (From that world of old to the current e-World), 2003, again the first book in Malayaal'am on the science, sociology, history and techniques of communication and mass communication and Maadhyamangalum Aanukaalika Saamoohika prasnangalum (2005). Besides books in English and Malayaal'am, Dr. Vil'anilam has written hundreds of literary and social science articles in various international, national and local newspapers and journals of repute such as Gazette, Journalism Quarterly, Journalism Educator, Media Asia, Media, Culture and Society,Bhaasha Poshin'i, Malayaal'a Manorama, The Hindu, The Sunday Standard, Communicator, Media Monitor, Matrubhumi, Kaumudi, Deepika, Veekshan'am, Des'aabhimaani, Chinta, etc Dr. J. V. Vil'anilam was on the Editorial Board of Gazette, an international journal on communication and mass communication published by the Netherlands Press Institute and the University of Amsterdam, between 1982 and 1992. Professor Vil'anilam has participated in dozens of national and international conferences besides being a recipient of the Senior Travel Fellowship of the Association of Commonwealth Universities (ACU) iduring 1985-86 for visiting universities in commonwealth countries. He has also appeared on national and regional radio and television programmes from 1963 onwards.